The Future of Corporate Social Responsibility
“What are some of the trends you’ve observed in corporate social responsibility and corporate citizenship?
Stephen Jordan: There are many, but let me zero in on three. One is a huge shift toward transparency and communication. In 2000 there might have been a dozen Fortune 500 companies who issued a CSR or sustainability report. Now almost all of them do. Second is a big shift away from seeing corporate citizenship as synonymous with corporate philanthropy. I think it is becoming much more strategic and embedded in company operations. The third trend is that companies are moving away from playing defense and reacting to whatever social pressures are out there, and moving toward being proactive and addressing their external environment more intentionally.”
(via @Forbes)
