Why Social Change Is Good for Business (via @Forbes)
“What’s the best way for your company to have more influence on the social issues that are affecting its business? Consider asking yourself these questions:
What social issues are most relevant to who we are and what we do?
What social issues are containing our growth or hurting our competitive positioning?
What issues can we address directly by improving what we’re already doing, and what do we need help with from NGOs, value chain partners, or government?
Are we able to measure our progress with existing metrics or do we need to introduce new tools and systems to track the relationships between business results and social outcomes?
And, perhaps my favorite insight from Mark: “Would we still do this even if nobody knew about it?”
(via @Forbes)
